Our Approach
AI is transforming the world by enhancing efficiency, driving innovation, and enabling smarter decision-making across industries. From healthcare advancements and personalized learning to automation in manufacturing and improved data analytics, AI is reshaping how we live and work, unlocking new possibilities while also raising important ethical and societal questions.
SimplAI Product (pronounced “Simply Product”) integrates advanced AI into each critical phase of product development, simplifying and streamlining processes from concept through to launch and beyond. By leveraging AI-driven insights for discovery, design, planning, and performance tracking, SimplAI Product empowers teams to make smarter, faster decisions with less overhead. Our approach enhances efficiency, reduces errors, and optimizes workflows, allowing product teams to focus on innovation and customer impact. With SimplAI Product, companies of all sizes can unlock their full product potential, adapting quickly to market needs and ensuring a seamless, effective path from idea to successful product launch.
Mission Statement
Our mission is to simplify product development by integrating cutting-edge AI solutions into every phase—from concept to implementation and validation—ensuring a seamless, efficient, and effective process for innovation.
Vision Statement
Our vision is to lead the future of product development by simplifying complex processes through AI, empowering businesses to bring innovative products to market faster, smarter, and with greater impact.
Meet Grant Elliott

Founder & CEO
Owner
Grant Elliott is a dynamic and results-driven leader with experience in product development, information security, and operational management. Grant has a proven track record in building and scaling products, and leading organizations through substantial growth and transformation. He has extensive expertise in SaaS, healthcare, product management, information security, and regulatory compliance. Grant also has firsthand experience creating a startup and securing venture financing.